New Study on Median Age of Pro Wrestling Viewers

According to a new study conducted by Magna Global for SportsBusiness Journal, the median age of the professional wrestling television viewer was 54 in 2016. This is a significant change from the median age back in 2000, which was 28, and the median age in 2006, which was 33.

The study included analysis of 25 sports total, including MLB, NFL, NHL, Golf, Racing, Boxing, UFC and more. Out of all the sports, pro wrestling viewership saw the biggest increase in median viewer change.

Deadspin.com picked up on the Magna Global study, and included a quote from Dave Meltzer of The Wrestling Observer Newsletter, who feels the average median age is not as high as the report suggests:

“The premise is accurate but current average sounds high, Raw & SD are still in 40s”, said Meltzer.

The Deadspin analysis, however, points out a potential problem for WWE, in that its move to offer a more child friendly product might contradict the wants of an older audience. Deadspin added that many fans who began watching WWE during the “Attitude Era” might still be watching today, but there hasn’t been a new crop of young viewers to replace the aging fans from the 90’s.

Source: Wrestlezone.com